Simon Paul Hair
CMS website and identity refresh for an established salon
Simon Paul Hair & Beauty approached Forme Creative with one goal in mind; to create an online presence that reflects the forward thinking attitude of the business.
As an established and very well regarded salon, the client wanted to achieve a fully manageable website to serve as a single point of reference for company news and a platform to promote the unique training opportunities that the salon offers.
Our intention from the outset was to create a website that was true to the brand and character of the 25 year old business, whilst still achieving impact in a highly competitive marketplace. A number of meetings took place and we dug deep to understand the ethos of the company.
Initial planning began, and we workd with the client to establish a brief for the website and began wire-framing a selection of key pages.
This stage took place before any design was explored and demonstrated to the client how we envisaged the arrangement of content.
A clean, contemporary style was adopted for the website, and due to the wide mix of clients that the business serves, we wanted to create a website that was appealing for all users. A slimmed down, app-style experience was created for mobile users, all delivered by the same, mobile responsive website.
From early discussions, it was clear that the salon staff and stylists contributed hugely in retaining the loyal client base. With this in mind, team profiles were factored into the design and build of the website. These profiles now run alongside news articles and recruitment drives, and keep engagement high for visitors to the website.
We built the site upon a heavily modified WordPress core, customising the default admin control area to fit the clients needs. The business has grown in the time since the launch of the website, and we have revisited the site to reflect these new developments. The website now serves as a tool for generating salon bookings and it is also a source for recruiting new talent through the in-salon Hair Academy.
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