Brand Identity & Website Development
AguaCaliente are a West Midlands based swimming pool design and consultation company operating mainly in London, covering such fashionable areas as Mayfair, Knightsbridge and Chelsea.
Their senior design team boasts over 20 years industry experience and as such have worked on many large and exclusive properties, serving anything from TV celebrities to squillion-dollar Oil Sheikhs.
AguaCaliente approached Forme Creative with the challenge of re-launching the company, requiring a fresh brand identity and creative visual in order to set them apart from their competitors.
The new brand identity had to be unique, easily adapted across a range of media and had to serve the company well in an ever changing marketplace, it also had to give a sense of the companies quality, teamwork, history and confidence.
The result saw the creation of a range of logo design options, colour scheme mock ups (which included Pantone, CMYK and RGB colourways, for safe web and print usage), business stationery as well as a high-visual mobile responsive website, which places maximum impact on the work and portfolio of AguaCaliente.
AguaCaliente No. 171
The company also have their own race team, with vehicles branded in the AguaCaliente colour scheme and bearing the company logo, competing in the regular race meets for the Fun Cup. Something company owner, Rob Perry, sees as an important exercise to continue their own team-work-ethic.
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